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health advisory Hospital Health advisory 2007-11-16 5:20:27

advair, sigular, ect..

why are they advertisting to us?

Answer:

They want to create awareness and demand for the medication, so the patients will request them from their doctors.

I work at a medical clinic, and the doctors don't like it at all. Some people decide from a commercial that they want a certain medication, but it's not appropriate for them. The doctor has a hard time convincing them that they shouldn't take it. This takes up a lot of the doc's time these days!

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These are my same thoughts. I believe they should save the advertisements for medical books and lower the price of medication. It has to cost a fortune to advertise.

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Pharmaceutical companies are going around the physicians to the patients (consumers) to pitch their product because the patient will then put pressure on his/her Dr. to prescribe the specific drug. It is called "direct to consumer marketing". Large laboratories do this as well.

Marsha

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Because the federal government began allowing it a few years ago.

One catch - if you mention the benefits you must mention the side effects.

So if you see a commercial for a prescription drug and they just repeat the name and say things like "ask your doctor if it's right for you" but never say what the hell it's for that's a dead giveaway that the side effects are absolutely nasty, so nasty that they know no one would want it if they heard the side effects a few times.